THE NEW BOOK FROM ADAM SIEGEL & IAN JUDSON
Your leadership team agrees on almost everything. That's exactly the problem.
Same words. Same priorities. Same nods around the table. Then everyone leaves the room and quietly executes a different plan. The agreement is real. The alignment is an illusion and it costs more than any disagreement ever could.
Physical book $30.00 AUD · eBook $20.00 AUD · Australia-wide shipping included
the symptoms
You built this business by being across everything. That instinct is now the thing that's limiting it.
Your leadership team is waiting for you to decide. Because you always do.
The business isn't growing as fast as it should. And deep down, you already know why.
Most CEOs of scaling businesses are running a $30 million operation with the habits, instincts and behaviours that built a $3 million one. It worked then. It's the constraint now.
The team isn't the problem. The market isn't the problem. The problem is that the business has grown faster than the way it's being led and until that changes, the CEO remains the ceiling.
This isn't about working harder. It's about leading differently. Building a leadership team that genuinely owns the business with you, so it grows with the CEO, not only because of the CEO.
Wayne Lasky
Executive Chairman, MaxCap Group
foreword
"I’m grateful this book exists because it reflects a truth that’s often overlooked: growth isn’t unlocked by adding more, but by seeing more clearly. By saying the things that need to be said. By holding the line on what matters most.
But a quick warning, CEOs looking for easy shortcuts won’t find them here. CEOs looking to test the limits of what’s possible and push themselves and their leaders in a way that is durable, human, and grounded"
What changes when you read this book
Five shifts that change how you lead
01
Understand why you're still in the middle of everything and how to change it
Stop being the bottleneck. Distinguish the decisions that genuinely need you from the ones that are there because your team has learned to wait.
02
Build a leadership team that carries the business with you
Shift from a team that reports to you to a team that owns the business alongside you. Distributed leadership. Real accountability. Decisions made without you in the room.
03
Stop running a $30M business like it's still $3M
Identify the founder-operator habits — the patterns, behaviours and instincts that made you successful early and are quietly limiting you now.
04
Turn strategy into execution without carrying it yourself
Get the frameworks, rhythms and accountability structures that make strategy real — owned by the whole leadership team, not just the CEO.
05
Grow as a leader so the business can grow beyond you
Develop the clarity, confidence and self-awareness to lead at the next level of scale. The path to $100 million runs through who you become, not just what you build.
Inside the book
Selected chapters
chapter 1
Redefining Your Role at the Top
What does it actually mean to lead at this level and are you doing it, or are you still operating?
Chapter 3
The CEO Mirror
What are your own patterns costing the business and do you have the self-awareness to see them?
Chapter 4
Mindset Mastery
How do you make the shift from founder-operator identity to strategic leader without losing what made you good?
chapter 7
Discipline That Delivers
What does a CEO who is leading — not carrying — actually look, sound and behave like?
Chapter 9
The True Leadership Team Multiplier
Is your leadership team genuinely multiplying the business, or waiting for you to decide?
Chapter 14
Systems, Rhythms, and Strategic Discipline
How do you build an operating rhythm that keeps the business moving without you in every conversation?
16 chapters · 139 pages · Physical book and eBook formats
What leaders are saying
Heard from the room
"Adam remembers the details, the people and the journey making the relationship feel personal rather than transactional."
Andrew Stone
CEO, Milleen
"The scoreboard is financial performance and enterprise value, but the real drivers are the 1 percenters: leadership alignment, communication, accountability, rhythm and discipline."
Ross Warby
CEO, Enervest
"Adam helped us change that the new civil division has gone from zero to a projected $4–5 million this year."
Jack Rowe
CEO, PSA Group
"Adam remembers the details, the people and the journey making the relationship feel personal rather than transactional."
Andrew Stone
CEO, Milleen
"The scoreboard is financial performance and enterprise value, but the real drivers are the 1 percenters: leadership alignment, communication, accountability, rhythm and discipline."
Ross Warby
CEO, Enervest
"Adam helped us change that the new civil division has gone from zero to a projected $4–5 million this year."
Jack Rowe
CEO, PSA Group
Written by advisors who've been in the room
Meet the authors
Adam Siegel
Growth & Leadership Partner
Over more than a decade of advisory work, Adam has helped leadership teams in businesses from $5M to well beyond $100M build the clarity, alignment and execution discipline needed to scale. Known for his ability to read the room, challenge assumptions constructively, and stay invested long after the strategy session ends.
Adam Siegel
Growth & Leadership Partner
Over more than a decade of advisory work, Adam has helped leadership teams in businesses from $5M to well beyond $100M build the clarity, alignment and execution discipline needed to scale. Known for his ability to read the room, challenge assumptions constructively, and stay invested long after the strategy session ends.
Ian Judson
Strategic Adviser
Ian combines rigorous commercial discipline with a rare ability to understand the personal, cultural and values-driven side of a business. His clients describe him as someone who empowers rather than imposes challenging vague thinking, building shared accountability, and helping leaders move from uncertainty into clarity.
Ian Judson
Strategic Adviser
Ian combines rigorous commercial discipline with a rare ability to understand the personal, cultural and values-driven side of a business. His clients describe him as someone who empowers rather than imposes challenging vague thinking, building shared accountability, and helping leaders move from uncertainty into clarity.
Adam and Ian are the founders of Visage Growth Partners. Together, they have worked with CEOs across professional services, property, technology, construction and financial services helping businesses build the leadership systems needed to grow beyond $100 million.
Ready to stop carrying the business?
A direct conversation with Adam or Ian about where your business is now and what's actually limiting the next stage of growth. No pitch, just a straight read on your situation.
Not sure yet? Read Chapter 1 free.
The first chapter opens with a question most CEOs have never been directly asked. In around 20 minutes, you'll discover why so many founders unknowingly become the biggest constraint to their own growth.
Order Your Copy
Choose your format
eBook
$20 AUD
PDF download
Instant access
Physical Book
$30 AUD
Printed & shipped
Australia-wide shipping included
Amazon
$20 AUD ebook
$30 AUD physical book
Available on Amazon AU
Leave a review to help others discover the book
eBook
$20 AUD
PDF download
Instant access
Physical Book
$30 AUD
Printed & shipped
Australia-wide shipping included
Amazon
$20 AUD ebook
$30 AUD physical book
Available on Amazon AU
Leave a review to help others discover the book
Speaking & events
Bring The Illusion of Alignment to your leadership event
Adam and Ian deliver keynote presentations and half-day workshops for executive teams, leadership conferences and corporate offsites.
The keynote "Are You Leading the Business, or Still Carrying It?" is a 60-minute session that holds a mirror up to how CEOs and leadership teams actually operate, surfaces the patterns that are limiting scale, and gives leaders a practical framework for making the shift.
Boardroom sessions are also available as a direct, facilitated engagement working through the book's diagnostic framework with your specific business and team
Stay connected with Adam and Ian
Real-world insights from the conversations we're having with ambitious CEOs every week.
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